
Bob Ruediger
Human Experience Designer
Some of my work...

Public Transit CX Strategic Action Plan
Defining customer experience for internal teams and delivering pleasant rider experiences daily

Invasive Species Management Web Application
Streamlining the planner and applicator experiences to managing invasive species in American waterways

What is Human Experience Design?
Prior to becoming a designer myself, I had very limited awareness of the thousands of different applications of design throughout our world. What sparked my journey into design, specifically UX at that time, was when I first learned that the success or failure of any design is its functionality in terms of solving a human problem, filling a human need, or bringing joy to people. This core understanding of human experience — that design is fundamentally about how people interact with the world — has since evolved into what I now call Human Experience Design.
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Nearly six years later, my love for design has continued to grow as I've gained a greater understanding of its role in all aspects of our lives. In my work at an agency working across a variety of problem spaces, it is absolutely vital to understand the human experience around those interactions — whether that's a mobile app user's experience, a public transit customer's experience, an invasive species management biologist's experience, or even a hockey player's experience, I believe that the same core design principles apply: understand the people and their problem, make it simple, make it accessible, test it with real users, iterate as needed.
