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Bob Ruediger

Human Experience Designer

Some of my work...

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Public Transit CX Strategic Action Plan

Defining customer experience for internal teams and delivering pleasant rider experiences daily

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Invasive Species Management Web Application

Streamlining the planner and applicator experiences to managing invasive species in American waterways

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Ice Hockey Accessories E-Commerce Store

Enhancing shopper experiences on the web and elevating player experiences on the ice

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Television Show Companion Mobile App

Improving the fan experience of dedicated Big Brother fans following 24/7 live feed action

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Custom Hockey Product Ordering Portal

Simplifying shopper experiences for a complicated custom product design and ordering process on the web

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Food Waste Reduction App (Design Sprint Case Study)

Designing a novel user experience that provides cost-effective and delicious alternatives to wasting food

What is Human Experience Design?

Prior to becoming a designer myself, I had very limited awareness of the thousands of different applications of design throughout our world. What sparked my journey into design, specifically UX at that time, was when I first learned that the success or failure of any design is its functionality in terms of solving a human problem, filling a human need, or bringing joy to people. This core understanding of human experience — that design is fundamentally about how people interact with the world — has since evolved into what I now call Human Experience Design.

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Nearly six years later, my love for design has continued to grow as I've gained a greater understanding of its role in all aspects of our lives. In my work at an agency working across a variety of problem spaces, it is absolutely vital to understand the human experience around those interactions — whether that's a mobile app user's experience, a public transit customer's experience, an invasive species management biologist's experience, or even a hockey player's experience, I believe that the same core design principles apply: understand the people and their problem, make it simple, make it accessible, test it with real users, iterate as needed.

Let's chat sometime!

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Bob Ruediger, Human Experience Designer

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